top of page

Beyond the Box: Unboxing a Circular Future for London

Beyond Packaging

Tackling London's plastic crisis in supermarkets through a circular design approach, aligned with the UN SDGs, this project delves into the systemic challenges of plastic waste and redefines sustainability narratives by setting the stage for collective responsibility towards a greener future.

Master's in Design Management Project
Duration:
5 Months 
Role: Design Management
Tools : Miro, Figma, Adobe Photoshop,                                    Procreate, Wix, MS Teams,
Google Forms

Challenge

Supermarket packaging, particularly for fresh produce, generates a significant amount of plastic waste. While recyclability is limited and single-use plastics dominate, consumer demand for change is growing.

BP 3.png

Solution

Envisions a Speculative design concept (set in 2040) with innovative packaging and reimagining the shopping experience for a more sustainable future. It prioritizes collaboration and sustainable innovation, aiming for a win-win for consumers, retailers, and the environment with minimal plastic waste.

BP 2.png

Contribution

Design Research

  • Employed mixed methods research including literature review, surveys, interviews, observations, and focus groups.

  • Designed and facilitated a co-design workshop with stakeholder participation.

BP 7.jpg

Research Design Framework. Inspired by the Double Diamond and Disruptive Design Framework (Click to expand)

Systems Thinking

  • Utilized Systems Thinking to gain a holistic understanding of the packaging ecosystem.

  • Demonstrated measurable environmental impact through Life Cycle Assessments (LCA).

Speculative Design

  • Conceptualized a  design concept (set in 2040) using speculative design tools.

  • Interactive labels for enhanced consumer experience and informed purchasing decisions.

  • Digitized and transparent supply chain vision for a more regenerative future.

BP 8.jpg

Connection Circle Map - Future System (Click to expand)

Results

Outcome:

  • Surpassed Initial Goal: Beyond reducing plastic, the project introduced a future-oriented design promoting sustainability and consumer engagement.

  • Enhanced Consumer Experience: Interactive labels provided a more informative and engaging experience.

  • Promoted Sustainability: The design encourages eco-friendly practices across retailers and consumers.

  • Revolutionizing Grocery Shopping: The concept envisioned a digitized and transparent supply chain for a more sustainable future.

Nats_FinalImage.png

Speculative Design Conceptual Visual (Click to expand)

Achievements:

  • Research Grant: Secured a research grant from the University for this project.

  • The project was enhanced by interviews with sustainability experts from the US, Dubai, and the UK, who provided insights into international trends and best practices in sustainable packaging solutions.

BP 1.png

Map of Expert Interviews & Key Takeaways (Click to expand)

Takeaways

Biodegradable Materials

Play a critical role in reducing waste and shifting away from plastic.

Blockchain Technology

Offers increased transparency in the food supply chain and fosters consumer trust.

Long-Term Vision

Transitioning to sustainable practices requires a balance between immediate impact and long-term scalability.

Collaboration

Success requires partnerships across policymakers, industry leaders, and research institutions.

Consumer Centricity

Sustainable packaging should also enhance and inform consumer experiences.

Behind the Scenes

BP 10.png
bottom of page