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Beyond the Box: Unboxing a Circular Future for London

Beyond Packaging

Tackling London's plastic crisis in supermarkets through a circular design approach, aligned with the UN SDGs, this project delves into the systemic challenges of plastic waste and redefines sustainability narratives by setting the stage for collective responsibility towards a greener future.

Master's in Design Management Project
5 Months 
Role: Design Management
Tools : Miro, Figma, Adobe Photoshop,                                    Procreate, Wix, MS Teams,
Google Forms


Supermarket packaging, particularly for fresh produce, generates a significant amount of plastic waste. While recyclability is limited and single-use plastics dominate, consumer demand for change is growing.

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Envisions a Speculative design concept (set in 2040) with innovative packaging and reimagining the shopping experience for a more sustainable future. It prioritizes collaboration and sustainable innovation, aiming for a win-win for consumers, retailers, and the environment with minimal plastic waste.

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Design Research

  • Employed mixed methods research including literature review, surveys, interviews, observations, and focus groups.

  • Designed and facilitated a co-design workshop with stakeholder participation.

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Research Design Framework. Inspired by the Double Diamond and Disruptive Design Framework (Click to expand)

Systems Thinking

  • Utilized Systems Thinking to gain a holistic understanding of the packaging ecosystem.

  • Demonstrated measurable environmental impact through Life Cycle Assessments (LCA).

Speculative Design

  • Conceptualized a  design concept (set in 2040) using speculative design tools.

  • Interactive labels for enhanced consumer experience and informed purchasing decisions.

  • Digitized and transparent supply chain vision for a more regenerative future.

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Connection Circle Map - Future System (Click to expand)



  • Surpassed Initial Goal: Beyond reducing plastic, the project introduced a future-oriented design promoting sustainability and consumer engagement.

  • Enhanced Consumer Experience: Interactive labels provided a more informative and engaging experience.

  • Promoted Sustainability: The design encourages eco-friendly practices across retailers and consumers.

  • Revolutionizing Grocery Shopping: The concept envisioned a digitized and transparent supply chain for a more sustainable future.


Speculative Design Conceptual Visual (Click to expand)


  • Research Grant: Secured a research grant from the University for this project.

  • The project was enhanced by interviews with sustainability experts from the US, Dubai, and the UK, who provided insights into international trends and best practices in sustainable packaging solutions.

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Map of Expert Interviews & Key Takeaways (Click to expand)


Biodegradable Materials

Play a critical role in reducing waste and shifting away from plastic.

Blockchain Technology

Offers increased transparency in the food supply chain and fosters consumer trust.

Long-Term Vision

Transitioning to sustainable practices requires a balance between immediate impact and long-term scalability.


Success requires partnerships across policymakers, industry leaders, and research institutions.

Consumer Centricity

Sustainable packaging should also enhance and inform consumer experiences.

Behind the Scenes

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